If your course pages aren't showing up on Google, you're losing a big chance to get more students.
In recent research, 68%-93% of online experiences begin with a search engine and Google controls over 90% of global search traffic.
That means if your course isn't ranking there, most people won't find it.
Then what's the solution? The answer is On-page SEO.
Because simple SEO changes, such as clear headlines and fast-loading pages, can increase traffic and attract more learners.
You don't have to pay thousands for an SEO agency. Instead, we'll show you simple SEO optimization tips you can make right now to boost your search rankings.
Because small changes can lead to big results in SEO! Let’s learn how to optimize on-page SEO for your course pages.
What is On-Page SEO?
On-page SEO is the practice of optimizing your website's content so that Google can better understand and rank it more favorably. It is everything you can manage directly on your website.
Let's say your website is a shop.
Then, on-page SEO is like the strategies you employed in how you placed the signs, organized the shelves, and interacted with customers to help them find what they came for.
Why Is On-Page SEO Essential?
Because Google does read your page to understand:
What the page talks about
Who is the audience?
Where should it be ranked on the results page?
All in all, clear, fast, helpful content results in a better ranking.
Looking for SEO starter kits? Get the Ultimate SEO Starter Kit for Course Creators Here!
Important Parts for On-Page SEO
Let me share a few basics of on-page SEO so that you can understand all important aspects easily.
Title Tags
This is the headline that Google displays. It should be short and contain your primary keyword. Example: "Beginner's Guide to Yoga for Weight Loss"
Meta Descriptions
A summary answer is displayed under your title on Google. Treat it as an advertisement. Make people curious to click on it.
Headings (H1, H2, H3…)
Use break headings to make your content clear and defined in sections. Helps Google and readers skim through your page quickly.
Website Structure
Ensure your website links are concise and easy to read.
Keyword Use
Include phrases that your audience is searching for organically. Do not overuse or repeat phrases. Use them where appropriate.
Linking Internally
Ensure that you link to other pages within your website. Internal linking helps keep users engaged and allows Google to crawl your site.
Image Optimization
Ensure you use small images with descriptive file names and alt text, so Google can understand what the image shows and accurately interpret its content.
Mobile Friendly
Over 60% of users search from their phones. if your page does not work well on mobile access, you will lose a lot of traffic.
Fast Loading
Pages that load under 3 seconds keep people engaged. Slow-loading sites are poorly ranked.
Fresh Useful Content
Regularly updated and helpful content is loved by Google. Relevance is key. Updating your info, reviews, or other new material is excellent. Always try to cover the right keyword search intent.
The good news is that these changes, alongside many others, can be made quickly and easily using a platform like EzyCourse. Optimizing meta tags, image meta tags, titles, descriptions, and URLs can be done from a single dashboard.
Let’s now talk about the tricks on how to optimize on-page SEO for your course landing pages.
How to Optimize On Page SEO for Your Course Pages for Google (12 Tricks)
Your online course is awesome. But as I said earlier, if Google can't find it, neither can your audience.
Dont worry! I am here to give you the best solution.
With clear examples and real tips, here are 12 foolproof tricks to boost your course pages on Google in 2025.
1. Use the Right Keywords (Think Like Your Student)
There are some words that users search for, and they provide information on how, why, or what. These are called keywords.
To achieve a good placement on Google, a sufficient number of these keywords must be present on the webpage.
Proper keyword allocation ensures that Google knows in advance what your course offers and the demographics for which it should be ranked.
Remember to note that to get placed on Google, you need to identify gaps first. Go the extra mile and try to think like a learner.
Look through brands like Ubersuggest or AnswerThePublic, or even Google Autocomplete for popular phrases and ideas around keywords.
Also, focus on phrases rather than individual words. Instead of “marketing course”, look for “digital marketing course with certificate”.
2. Write Catchy Page Titles That Are Clear And Reflective
Titles are the words that users see as clickable links in the Google Search results.
A good title improves your page’s chances of getting clicked, and also notifies Google your result is being clicked on.
So, what to do:
Your main keyword should be in the title. Preferably, at the start.
Make the title as descriptive as possible to what the course covers.
Make it “Excel for Beginners – Learn Spreadsheets in 4 Weeks"
Keep it under 60 characters so it doesn’t get cut off on search results.
3. Write a Meta Description That Sells
A meta description is a summary (under 160 characters) that appears below your title in Google search results. While it doesn’t directly improve your ranking, a great meta description gets more people to click your link.
You can follow the formula below to write a perfect Meta Description:
[Who it’s for] + [What they’ll learn] + [Why it’s worth it]
Example:
“Join our beginner-friendly Python course and start coding real apps in just 30 days. No experience needed.”
Quick Note: Keep it under 160 characters.
4. Add Detailed Written Content (Not Just Videos)
Usually, Google can’t “watch” videos the way humans do.
It needs written content to understand what your page is about. Longer, helpful content keeps visitors on your page for a long time, which boosts your SEO.
Try to include text that explains:
What the course covers
Who it for
What students will learn
A curriculum breakdown
FAQs and reviews
Example: Platforms like EzyCourse enable you to easily add written content, such as course modules, testimonials, and FAQs, without requiring technical skills, which helps boost your SEO automatically.
5. Use Simple and Clear URLs
Your URL tells both Google and humans what the page is about.
Bad: yoursite.com/course123456
Good: yoursite.com/social-media-marketing-course
Keep it short and include your primary keyword. Short and keyword-friendly URLs are easier to understand for both users and search engines. Avoid random numbers or symbols.
6. Optimize Your Course Page for Mobile
Your site needs to work and look good on smartphones and tablets. Over 60% of internet users use their phones. Google certainly favors mobile-friendly sites.
Have a responsive interface design (your page changes to fit the screen).
Make buttons hitable with a finger.
Always check how your page looks on different devices.
7. Increase Page Speed (Fast Loading = Better SEO)
If Google has to rank you and your competitors, and you take too long to load your site, potential students will certainly leave before they see the content you have.
In fact, lost UX means lost rank on Google.Google needs to show websites that are fast and helpful, so slow-loading pages may rank lower.
To fix this, start by compressing large images with free tools like TinyPNG and ImageOptim.
Avoid using too many plugins or directly uploading large video files to your site. Select a fast and reliable host or a site designed for speed.
8. Use Schema Markup to Show Extra Info in Google
Schema markup is additional code that tells Google essential details about your page, such as reviews, prices, and duration. Schema helps your course listing stand out with
Bold text
Stars
Price tags
And other customized attention-grabbing elements.
Use Google’s Structured Data Markup Helper to create the code and add course schema to your page. If unsure on how to add it, ask a developer for assistance.
Example Rich Snippet:
4.9 | $39 | Certificate Included
Use Google’s Structured Data Markup Helper to Add Course Schema
According to Search Engine Journal, rich snippets have the potential to improve your click-through rate by 20–30%.
9. Obtaining Backlinks (Links from Other Websites)
A backlink is another website that links to your course page. That is considered a vote of trust by Google.
Quality backlinks matter a lot. They improve the trustworthiness of your content, helping you rank better.
To obtain backlinks, encourage your students to blog about your course or mention it in their social networks.
You can also post guest articles on well-known blogs in your niche, share some value, and link back to your course. Listing your course on reputable review sites, such as Class Central or Coursemarks, is another effective strategy.
Aside with that, answering questions on Quora or Reddit, where you can provide help and casually reference the course, also works (of course, without being spammy).
Google considers backlinks to a website as the most potent means to increase its visibility.
Read More: Learn How to Structure A Blog Post That Ranks and Converts.
10. Link to Your Course from Your Own Blog or Pages
Internal linking means adding links from your other pages (like blog posts) to your course page. It helps Google crawl your site more effectively and indicates that your course page is essential.
Mention your course in blog posts and link to it.
Also, use natural language like: “If you want hands-on training, check out our JavaScript Bootcamp.”
And if you are not sure how to start blogging, check the guide here.
11. Show Student Reviews and Testimonials
Social proof, such as reviews, can help build trust among prospective learners. Google pays attention when people stay on your page longer, and reviews help retain users.
You can do these things:
Share student testimonials, along with their names and photos (if permission is granted).
Include specific achievements, such as “I got hired in 2 weeks!”
Video testimonials are also a great option—arguably, even better!
12. Regularly Update Your Course Page
Google tends to favor freshly updated content, as it suggests topical relevance and thoroughness.
When it comes to marketing or technology, for instance, search engines prefer up-to-date content, especially on topics that are frequently changing.
If your content gives the impression of being stale or unmaintained, your search engine rankings may suffer. To address this, set a reminder to review and revise your course description every 3 to 6 months.
Incorporate new reviews, refine FAQs, and make necessary adjustments to the curriculum.
Including a simple note like “Updated for 2025!” can signal Google's “freshness” and appeal to prospective students, too.
How to Optimize On Page SEO for Your Course Pages for Google with EzyCourse
Are you looking for more students to find your course on Google?
With EzyCourse, you can easily sell a course online through a landing page with a few steps. Let’s look on how to optimize on page SEO for your course pages:
Step 1: Navigate to Your Course Page Configuration within EzyCourse
Just signup or login to EzyCourse.
Then, from EzyCourse dashboard.
Select “Website Builder” then “Pages.” Here is where all of your pages are listed.
You have to proceed to edit a course page. (If you have already built one)
Locate the course page title that you wish to edit. Note that, there are already a few pages ready in my site. You may have to create one if you don’t have.
Press the three-dot button (⋮) adjacent to it, and click on “Edit Page Settings”.
Now, open the Page Info & SEO Tab:
This is where you’ll optimize SEO settings for your course page for Google.
Step 2: Set an SEO-Friendly Title and Meta Description
But what is it? These appear as snippets in the Google Search Results.
SEO Title
Limit: ~60 characters.
Add the main keyword that people are searching for.
Make it valuable, clear, and concise.
Example:
“Digital Marketing Course for Beginners | Learn SEO & Ads Online”
This informs users (and Google!) about the page's content while incorporating critical terms, such as “Digital Marketing Course” and “Learn SEO”.
Meta Description
Limit: ~160 characters.
Outline the course in an exciting manner.
Add a call to action.
Example:
“Join our step-by-step digital marketing course and master SEO, Google Ads, and content strategy. Perfect for beginners. Enroll now!”
This motivates users to click through and signals the purpose of the page to Google.
Step 3: Set Preview for Social Media Sharing
Fill these Fields for Open Graph and Share Preview
The information here is what will show up in the preview plus the image when the user shares on Facebook, LinkedIn, WhatsApp, or Slack.
Social Title
A catchy and shorter version of your SEO title above will work best here. Aim to stay under 60 characters to avoid getting cut off.
Example:
"Become a Master of Digital Marketing in 6 Weeks”
This is brief and shareable, ideal for social media.
Social Description
Write a summary that will entice people to click, explaining why they should, and mentioning benefits (why act now) and curiosity (what’s in it for me?).
Example:
“Advance in your career. Get trained on SEO, ads & content marketing in a single course designed for beginners.”
This describes the exact target audience along with all the expected benefits.
Social Image
Course Title
Instructor’s photo
Star Rating or Badge like “Top-Rated” or “Certified”
Clean background and branded color
Quick Note: Create your thumbnail on Canva or Figma & tailor using the provided dimensions.
Example Design Elements for the Social Image:
Title: Digital Marketing Bootcamp
Instructor: “with John Doe”
Rating: “4.9 ★ from 2,100+ students”
Badge: “Google-Certified Trainer”
Colors: Navy, orange, and teal or other brand palette.
Step 4: Add Custom HTML Tags (Optional but Advanced)
Go to the Custom HTML Head section under the SEO tab. You can add:
Author meta tag:
html
Copy Edit
<meta name="author" content="John Doe">
This helps Google understand your content better and show rich snippets (like star ratings, course details).
Step 5: Clean, Keyword-Focused URLs
EzyCourse automatically sets URLs, but make sure to review or edit them:
Use hyphens, not underscores.
Include primary keyword.
Avoid long or meaningless URLs.
Bad:
yourdomain.com/digital-marketing-bootcampGood:
yourdomain.com/digital-marketing-bootcamp
To update, go to your course page settings and check the permalink field.
Step 6: Use Headings and Keywords in Course Content
EzyCourse's page builder supports content blocks, structure your course page with SEO in mind:
Use:
H1: Main course title
H2: Curriculum, What You’ll Learn, FAQs
H3: Subpoints within those sections
Include Keywords Naturally:
Instead of writing:
“This course is great.”
Write:
“This digital marketing course for beginners teaches SEO, email marketing, and paid ads with real-world examples.”
This improves both relevance and readability.
Step 7: Internal Linking & Cross Promotion
Help Google and users discover more of your content.
Add Links:
From blog posts → to course pages.
From one course page → to related ones.
Use descriptive anchor text:
“Enroll in our [SEO Starter Course]”
“Click here”
Internal linking increases site depth and spreads link authority.
Step 8: Monitor and Improve Regularly
Every month, check:
Google Search Console: track impressions, click-through rate (CTR), indexing issues.
Update meta titles if CTR is low.
Fix mobile usability errors.
Improve content quality based on bounce rate or session time from GA4.
Extra Tips to Consider
If your site is not already indexed on Google, then you need to submit your sitemap to Google Search Console.
Submit Your Sitemap to Google Search Console
This tells Google what pages to crawl and index.
In EzyCourse, go to Site Settings → General → Site Information.
Scroll down and find Sitemap.xml option.
Copy the URL of your sitemap.xml (e.g., https://yourdomain.com/api/all/sitemap.xml)
Log in to Google Search Console.
Select your site → go to Index → Sitemaps → paste your sitemap → click Submit.
Now Google will automatically track your pages!
Read the blog to know the full step in detail: How to Use Google Search Console with EzyCourse
Verify Your Site with Google Search Console
Steps:
In the Search Console, select HTML tag as your verification method.
Copy the meta tag code.
<meta name="google-site-verification" content="XYZ123ABC456">
Paste this code in EzyCourse → Global Scripts → Header Section.
Save settings and return to GSC → click “Verify”.
Now you’ll have access to search data, ranking info, and error reports.
At the same time, you can set up your site for Google Analytics.
Set Up Google Analytics 4 (Optional but Powerful)
Tracking user behavior helps improve conversions.
To set up:
Create a GA4 property at analytics.google.com.
Copy your Measurement ID (e.g. G-123456789).
Paste it into EzyCourse dashboard→ Site Settings → General Settings → Site Information → Google Analytics ID field.
This will start collecting data like:
Page views
Session duration
User geography
Funnel drop-offs (e.g. people who view but don’t enroll)
See the full process here: How to Set Up Google Analytics 4 (GA4) for Your Online Course Website
Last Note
On-page SEO isn't as complicated as it sounds and doesn't require a considerable budget or technical skills.
Simple updates, such as improved titles, fast-loading pages, a mobile-friendly design, and helpful content, can increase the visibility of your course pages on Google.
I've shared the essential tips you need to improve your course page visibility using on-page SEO.
Remember, 93% of online experiences start with a search engine, so making these changes matters.
And what's the most remarkable thing about this? You don't need to be a tech expert or hire an SEO agency.
With a user-friendly platform like EzyCourse, you can manage everything yourself, from meta descriptions to mobile-friendly pages.
Put these tips to use today and make your course easier to find! Want to start your online course business? Try EzyCourse with a 30-day free trial now!
